Blair Witch: VR Edition

And… CUT! Bloober Team Goes Behind-the-Scenes of Their Latest Blair Witch VR Trailer

Posted September 07, 2021
Kraków, Poland—September 7, 2021— With Blair Witch: VR Edition and Blair Witch: Oculus Quest Edition successfully scaring VR fans indoors and in the wild, global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Bloober Team have pulled back the creative curtain to show just what goes into the making of a fantastic horror trailer. 

With haunting visuals, a chilling violin soundtrack, and nods to the film that inspired the game, the Blair Witch: VR Edition live action launch trailer packs all of the suspense of a found footage horror film into a two minute trailer. Retro technology is juxtaposed with modern VR gear as the camera’s point of view flips from past horror to present gameplay, culminating with a horrific combination of the two.

 
“Making a horror game trailer has its own challenges,” said Krzysztof Janicki, Creative Marketing Lead at Bloober Team and scriptwriter for many of the studio’s trailers. “Within a minute or two we need to tell a story, evoke strong emotions, and still show what the game is all about.”
 
Before shooting starts, pre-production keeps the Bloober creative marketing team busy. From coming up with a trailer premise that achieves their goals to logistics to planning out the filming day-of, every moment is thought about.  “We spend a lot of time finding the best place for shooting, the right people we want at the set, all the props we need... It can take up to several weeks.” Janicki said while describing pre-production of the Blair Witch: VR Edition trailer. “Pace is a big part of making this trailer extremely Blair Witch, with tension ramping up via faster and faster shots. The way the live action elements were recorded are also reminiscent of Blair Witch as we used handheld shots similar to those from the film.”
 
“We’re fortunate to have multi-skilled creatives at Bloober Team, so the people who shoot live footage at the set are the same people who edit and merge it with gameplay to make a... well... game trailer,” continued Janicki. “This ensures consistency and continuity of our creative vision and might actually be “the secret sauce” of our trailers.”
 
Built for Oculus, PC, and PlayStation VR platforms, Blair Witch: VR Edition is available on Steam, Oculus, and the PlayStation Store for $29.99. A deluxe version of Blair Witch: VR Edition including the game, original soundtrack, and Art of Blair Witch digital artbook is available for $34.99. 

Blair Witch: VR Edition is an addition to the line-up of Blair Witch VR experiences previously released on Oculus platforms. Interactive puzzles, redesigned environments, and new creature encounters have all been crafted to immerse VR players in this Blair Witch story. 
 
Blair Witch: VR Edition Features:
Improved Dog commands for Bullet:
  • Pet Bullet to make sure he knows he's a good boy
  • Change up his look with a variety of new collars
  • Give Bullet treats. In the VR edition, he'll take them right from your hand
  • Bullet can help you track scents through the forest, just give him an object to sniff
  • Enjoy the company of your best buddy and shake his paw any time
 
Gameplay:
  • Environments have been redesigned for more interactivity
    • Objects to catch, throw, or stack on top of each other 
    • A marker to draw on paper and other objects
    • Drawers, doors, gates, and car trunk open at a touch
    • Breaking branches 
    • Operation of mechanical elements: handles, buttons, opening locks with a key, padlock codes, etc...
  • New control system 
  • New sounds and in-game events to surprise and scare the player.
  • Additional creature encounters
  • Unlockable achievements
 
Game description:
Blair Witch: VR Edition is a story-driven psychological horror game from the creative minds behind the critically acclaimed Layers of Fear. Experience first-hand the toll that fear can take on the mind in an original story inspired by the cinematic lore of Blair Witch, designed for virtual reality.
 
The Blair Witch story has been rebuilt for the use of head-mounted displays to offer a uniquely immersive and horrifying VR experience. With environments redesigned for more interactivity, new mechanics for your companion dog such as petting and fetching gestures, and additional creature encounters, you will experience the eerie atmosphere of the Black Hills Forest like never before. These cursed woods will awaken your darkest fears.
 
 
Find more about Blair Witch: VR Edition at:
 
ESRB
***ESRB Notice*** This trailer/video may only be displayed if it is behind an age-gate that: (1) is age-neutral (i.e., requires the user to input their date of birth or select it from a drop-down bar; (2) employs reasonable technical measures to keep underage users from re-entering their age after initially being denied access; and (3) does not display any ESRB rating information on the video player or the age-gate itself. Failure to implement these requirements may jeopardize your ability to obtain material of this nature from us in the future. More information about the ESRB can be found at: www.esrb.org

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